Feeling Virtuous and Chipper

I saw a full-page ad this week in TIME magazine that said, “Nurture Nature.” SunChips, which I happen to like, now makes its bags with plants so they’re 100% compostable.

Ah, now it’s virtuous to eat chips. In fact, eating chips will help the planet. How can I not do it?

There are a few caveats, though. The asterisk tells me it’s only the 10.5 ounce bag that’s made with the new material, so it doesn’t mean getting the 1.5 ounce bag at Subway does anything good for the environment. Plus, I don’t compost. And if I eat the 10.5 ounce bag instead, well, my salt and calorie intake might be enough that it’s my body that will be doing the composting.

But if you have the choice between a family-size bag of SunChips and some other chip, choose the SunChips. Let’s hope it’s successful enough that all sizes of SunChips will soon come in compostable bags. And that other chip manufacturers will soon follow suit. Then all chips will be virtuous. Les would think that’s heaven.

P.S. Congratulations to Mandy Bell for winning the copy of Here Burns My Candle.


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